The video rental market took off between 19, reaching $3.37 billion in 1986. In 1985, three major video rental chains-Blockbuster, Hastings, and Movie Gallery-opened their doors. households (Entertainment Merchant Association).Īt the same time, video rental stores began to spring up across the country. By 1983, VCRs were still relatively uncommon, found in just 10 percent of American homes, but within 2 years the device had found a place in nearly one-third of U.S. In 1979, Columbia Pictures released 20 films for home viewing, and a year later Disney entered the market with the first authorized video rental plan for retail stores. Within several years however, the concept of home movie recording and viewing was beginning to catch on. Two years later, RCA released the vertical helical scan (VHS) system of recording, which would eventually outsell Betamax, though neither device was yet a popular consumer product. The device, a combined television set and videocassette recorder (VCR), came with the high price tag of $2,495, making it a luxury still too expensive for the average American home. The first technology for home video recording, Sony’s Betamax cassettes, hit the market in 1975.
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